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Advertising is any form of message put across by a paid non-personnel through various medium (Bowdin et al, 2012 and Pride, Hughes and Kapoor, 2010). Advertising is effective unregards to reaching large number or small number of people (Pride, Hughes and Kapoor, 2010). But this type of promotion mix was lacking during the BAC fun day event.

 BAC fun day event was held at FCTVE by the hospitality students, who planned and organized the vent. Objective of the event was for attendees to get touch with their childhood. During the planning stages, all duties where delegated except the marketing role of the event. This was down to management taken a lot of responsibilities than the can handle. This meant advertising of the event resulted in use of posters and word of mouth, which was not effective as only few attended the event.

Target market being the youth, the best source of advertisement would have been social media. Use of facebook, twitter or WhatsApp would have gotten the message across and spread quicker.

Reference

Hughes, J.R., Kapoor, J.R., and Pride, W.M. (2012) Introduction to Business, 11th edn, United States, South Western, Cengage Learning.